Find the growth opportunities worth pursuing, then pursue them with a plan.

A good fit

Who this service is for

• Businesses with a solid core offer that want to reach new customers or segments
• Owners who depend heavily on a few clients or a single referral source
• Companies exploring partnerships, distribution relationships, or joint offerings
• Teams whose sales and marketing activity is busy but not well coordinated

Signs it’s time

Situations that often prompt this work

• —Most of our revenue depends on a handful of customers.
• —Referrals bring in work, but there is no repeatable way to grow beyond them.
• —A potential partner reached out, and we don’t know how to evaluate the fit.
• —We think there is demand in an adjacent segment, but we haven’t tested it.
• —Sales and operations disagree about what we’re actually selling.

Scope

What the work may address

Not every engagement covers every area. The scope is shaped around your situation and agreed before work begins.

1. A

   Growth options

   Identifying and comparing possible paths, including new segments, offers, channels, or geographic reach, based on fit, effort, and risk.

2. B

   Customer and offer focus

   Clarifying which customers are most worth pursuing and how your offer should be framed for them.

3. C

   Partnerships

   Defining what a good partner looks like, what each side contributes, and how to evaluate specific prospects. Contracts and legal terms stay with your attorney.

4. D

   Development plan

   Setting targets, activities, responsibilities, and a review rhythm for the opportunities you choose to pursue.

FAQ

Questions about business development and growth